From the 18^th to the 21^st of October 2023, a market promotion activity took place in 25 market spots of Belgrade for 4 days, totaling 100 days of testing.

The activity included the placement of 25 specially designed stands with the project logos and messages, EU co-funding and ‘Enjoy It’s from Europe’ in 25 Poins of Sale, in big Markets of Belgrade, such as Pekara HERMES, Market Kaludjerica (Пијаца “Калуђерица), Pijaca Mala Sava, Pijaca Bežanijska kosa and Vidikovački venac.

At each point of sale, a trained promoter informed consumers about the product by giving a brochure of the program and promotional branded pack with peaches and nectarines, free of charge, as a sample. At the same time, questionnaires were completed by consumers to record their opinion and views on the product.