Taste the FRUITful Life of Europe!

“Taste Fruitful Life” is a three-year campaign, funded by the EU, that aims to promote European fresh fruits to the markets of Norway and Serbia. The main objective of the campaign is to raise the awareness regarding the quality of European agricultural products and the high standards that are applied during production and processing methods in the EU as well as to enhance the competitiveness of the EU agricultural sector.

More specifically, the campaign aims to promote peaches, nectarines, cherries and apples, fruits that have unique properties in terms of quality, freshness and taste, and are produced in Greece.