Taste the FRUITful life of Europe!

The three-year campaign, launched on April 2019, concerning the promotion of European fresh fruits is addressed to the markets of Norway and Serbia. The informational and promotional program “Taste FRUITFul Life” is implemented by the Consortium of two Producer Organizations that cultivate high-quality fruits such as peaches, nectarines, apples, cherries and more.

The main objective of the campaign is to provide information on the quality of European peaches, cherries, apples and nectarines in order to highlight European history, tradition and experience in fruit production and processing. The attention is drawn to the high production standards in order to guarantee safety and quality of food products.